Zima Hoodie
Breathing Life to Precision
In collaboration with LAX, a launch film was created to introduce the new Zima Revive hoodie. The concept follows the journey from raw fiber to finished product, highlighting the craftsmanship behind each stage.
Beginning with individual fibers merging into a single thread, the process unfolds through weaving, knitting, and stitching, ultimately revealing the vibrant hoodie, complete with the iconic Zima logo.
Year:
2022
Role:
Design, Animation, Simulation, Lighting & Rendering
Tools:
Cinema 4D, Redshift, Marvelous Designer, After Effects
Client:
Lax, Zima
Website:
www.lax.com , www.zima.fitness
CREDITS:
Art director: Morteza Khalaj
Process and Execution
We collaborated closely with LAX Company, starting with a detailed storyboard to align on their vision. This pre-visualization phase allowed us to solidify ideas and communicate our approach effectively.
Animation Framework: Using Cinema 4D, we created animatics—a rough wireframe version of the animation—to shape the movement and flow. This ensured every motion was precise and aligned with the narrative.
Lighting and Texturing: Redshift brought the animation to life by refining materials, lighting, and textures. The hoodie’s surfaces, from its fabric weave to its metallic zippers, were rendered with meticulous attention to detail, ensuring realism and visual impac
Focus on Details
Every element of the Zima Revive Hoodie animation was designed to elevate the product’s unique features.
The gradual unveiling of its craftsmanship—from the fabric’s formation to the final reveal demonstrated the brand’s commitment to excellence. This project stands as a testament to how thoughtful visuals can convey a product’s story with precision and creativity.
