Black Knight Coffee
Redefining Elegance
Black Knight Coffee approached us to create a video showcasing their rebranding efforts, focusing on refreshed packaging and a redesigned logo.
The video was originally crafted for their debut at a prestigious Saudi Arabian exhibition in December 2024, where the new brand identity was unveiled to industry leaders and enthusiasts.
Year:
2025
Role:
Design, Animation, Simulation, Lighting & Rendering
Tools:
Cinema 4d, Redshift, After Effects
Client:
Black Knight Coffee
Website:
www.b-k.coffee
CREDITS:
Art director: Morteza Khalaj
Process and Execution
This project involved a significant rebrand for Black Knight Coffee, shifting its identity to be more elegant and sophisticated. The logo evolved from an aggressive knight in combat to a luxurious image of a calm horse and knight, while the packaging was updated to a cleaner, minimalist design that retained the iconic yellow hue but added a functional ventilation system. To showcase this transformation, we created a 3D animation using Cinema 4D and Redshift that stayed true to the brand’s yellow and black palette, using colorful labels for contrast. The animation featured detailed close-ups of the new packaging, wide shots of the full product line, a dynamic transition from the old to the new design, and striking closing visuals to reinforce the cohesive and impactful nature of the rebrand
