A2B Fufillment
People, Not Boxes
In collaboration with Scaler Marketing, we partnered with A2B Fulfillment to create 3D animations that embody the essence of their new slogan: “We don’t see boxes, we see people.”
These animations were integrated into the layout of their new website to visually convey A2B’s philosophy and commitment to their clients and customers
Year:
2023
Role:
Animation,, Lighting & Rendering
Tools:
Cinema 4d, Redshift, After Effects
Client:
a2b fulfillment
Website:
www.a2bfulfillment.com
CREDITS:
Art director: Morteza Khalaj
Web design: Scaler marketing
Crafting a Human-Centered Concept
To emphasize A2B Fulfillment’s people-first approach, we developed a striking visual metaphor where each package represents a unique human story. This concept was brought to life using Cinema 4D and Redshift to create human figures composed entirely of miniature cardboard boxes, symbolizing the connection between A2B’s services and the people they serve. The visual identity was built around a sharp contrast: while the human figures were defined by cardboard textures, all other items and tools were rendered with realistic materials. This deliberate choice reinforced the central theme, ensuring the focus remained on the humanity at the heart of the business.
Animating the Key Brand Values
Beyond the main brand concept, a series of dedicated short animations were crafted to communicate A2B’s three key values. The promise of “Quickly” was visualized through a dynamic warehouse scene with seamless automated robotics. “Correctly” was demonstrated with an animation of a scanning system ensuring every package is directed accurately. Finally, “With Care” was depicted by showing a dedication to handling each shipment with sensitivity throughout the fulfillment process. Each tailored animation effectively brought these core principles to life for the audience.
