Aco premium accessories
Sound, Style, Function
ACO launched their new line of mobile accessories, including speakers, headsets, earbuds, and mobile holders, and needed a clean and impactful TV ad.
The goal was to showcase each product’s quality and functionality through a simple, visually-driven approach that aligns with ACO’s brand identity.
Year:
2022
Role:
Design, Animation, Lighting & Rendering
Tools:
Cinema 4d, Redshift, After Effects
Client:
Aco
Website:
www.akojanebi.ir
CREDITS:
Art director: Morteza Khalaj
Process and Execution
The ad’s minimal, modern composition highlights each product individually through isolated shots on clean backgrounds, a design choice that focuses the viewer’s attention on each accessory’s unique shape, material, and finish. This sleek, contemporary aesthetic is enhanced by a selective use of color that gives each product its own visual signature. Developed in Cinema 4D and Redshift, the controlled animations maintain a straightforward presentation, supporting ACO’s vision for clarity and simplicity. While the typography kept the presentation clean, future iterations could be enhanced with a more refined type treatment, camera angles, and lighting techniques to add an extra layer of polish and dynamic effect.
